Was sind also die häufigsten Fehler, die bei der Schaufenstergestaltung gemacht werden?
Die Nutzung von jeder Lücke im Schaufenster
„Weniger ist mehr“ lautet hier die Devise. Dies ist ein Grundsatz, der sich bisher in allen Formen der Werbung bewährt und bewahrheitet hat – egal ob im Fernsehen, Internet, in der Schaufensterdekoration oder in der Printwerbung. Der Kunde kann viel schneller zum Ziel gelangen, wenn er klar definierte Linien hat. Es wird immer wieder der Fehler begangen, dass jedes freie Plätzchen, das im Schaufenster noch zur Verfügung steht, dazu genutzt wird um es mit zusätzlicher Ware zu füllen.
Too much information and pictures
So that the eventual customers are not deterred by the shop window decoration, one should deal more sparingly in some places. With a myriad of pictures and information in a shop window, the customers are completely killed. Instead of looking at the offers in the shop windows, most customers go on very quickly because they get too much impressions through the shop window. It is much better if the customers are informed with selected and attractively placed media, because they are thereby made curious about further offers.
Arrange the goods on the floor of the shop window
Another mistake that is often made in the window design is the placement of the goods and the decorative items. Often it can be seen that the products and the decorative items are placed exclusively on the floor of the shop window. The shop window is the only advertising opportunity that can achieve a three-dimensional effect. Therefore you should use them accordingly. You will certainly achieve a visually better result, if you order the goods in different heights and depths.
A constant decoration of the shop window
Many retailers are of the opinion that their shop window design does not need to be changed if they have already found a suitable decoration and arrangement. This is another big mistake with regard to the window design, because the customers also unconsciously react to any changes. A window dressing that stays the same all the time makes you feel like you’re standing still. However, if a shop window decoration is changed at different seasons or new offers, it shows that the entrepreneur is interesting, real online direct lenders, active and flexible.
Poor quality of promotional material
It may not always be necessary to hire a specialist to design the shop window. When choosing decoration and media, good quality should be of paramount importance. For this reason, the entrepreneurs should (buy) their posters, price tags, shelves and LED stele of competent providers. After all, a shop window design should ultimately reflect the exquisite quality of its own goods and services.
The window design does not match the goods
In whatever form the shop window design is done, the advertising should always be in line with the image of the business and offer the customer an individual message. In addition, the decoration from the shop window should also be found in shop fitting, because this is a uniform appearance within the whole concept conveyed. When designing you should therefore put more emphasis on a consistent presentation. Anyone who wants to use the shop window in a meaningful way, should express individuality and their own personality and plan the presentation of his goods. Thus one can increase the interest of the customers and this one wants to achieve finally also with the shop window. A decoration of the shop window should be designed by a larger eye-catcher and a corresponding advertising slogan. Whether it’s a themed décor or a specific offer – the goal is to arouse the attention and interest of the customer. It is the desire of every retailer that the potential customers are made aware of the shop window even from a distance – and this is often only possible with a larger eye-catcher.